My neighbor Jen hooked me in one conversation at a neighbor’s party. She said, you have to check out Ideeli, trust me you will love it.
I admit, I was a late bloomer for online shopping. Atlanta is a mecca for live shopping from Lenox and Phipps to the shop around the corner boutique. I never really felt the need to go outside of my live, in person shopping zone.
Until the last 3 months! My credit card has been on fire as my husband likes to say. It has opened up a whole new world of designers, discounts and style options! This winter, sales were a blur of more deeply discounted cashmere than you could shake a well manicured finger at. I stocked up on sweaters for me and for my closest relatives, if the size wasn’t quite right. . .They did make the perfect holiday gifts.
What amazes me is the competition of it all. First off, Ideeli makes you apply for membership by submitting your email. Then I had to wait a few full 5 minutes to receive the confirmation email that you are in fact "in the exclusive members only club”. Each day Ideeli sends out an email alerting you of the new sales of the day. They seem to have anywhere between 8 – 10 new designers each day with 1 to 2 pages of new discounted merchandise. Here is the clincher, the sale only lasts for 40 hours! AND they can be extremely, gut wrenchingly painful for newbies. You want that Furla bag, so do 10 other people and they may only have 2 left in stock. The sales start every day at 12 pm (Eastern), HOWEVER (and this is a big however), if you have Front Row Status, you can snatch up those items before all of the other girls at 11 a.m. It’s the equivalent of pushing and shoving at Filene’s Basement during the running of the brides. You know who found out some of these rules a little bit too late as I watched one cashmere sweater and one Michael Kors bag and one Tom Ford pair of sunglasses and one pair of 7 Jeans lifted out from under my little mouse click far too many times.
My most painful experience happened the day of the cashmere duster sale. Cashmere is one of my favorite items in the world and this Ideeli fixation has only added to the craze. I have gotten some steals on cashmere but never like this. They had cashmere dusters in all of the colors of the rainbow for $18.00, yes $18.00 this is not a typo . . . marked down from $220.00. Unfortunately, I got distracted by the Real Housewives of Beverly Hills marathon on Bravo and remembered the sale 3 minutes late. Yes, just 3 minutes late. This ended very badly with a race against my opponent’s mouse. Every item I clicked on read, Sold Out, Sold Out, Sold Out, size after color after size. I zeroed in on one sweater, a size small beige duster sitting “In Members Cart”. I attacked the computer with Refresh Screen after Refresh Screen while playing interference with a medium light blue duster still “In Members Cart” open in another browser window.
Finally, the member must have been distracted as her 17 minute check out window timed out. And the prize was mine!
For the price of a Grande Vanilla Latte for the next 26 days, I can be First Row member for only $83.88 a year. Honey????